Australia's Top Beauty Retail Apps in Q4 2023: A Performance Snapshot

In the fourth quarter of 2023, Australia's beauty retail app landscape saw varied performance across the board. Data from Sensor Tower provides a closer look at the key metrics for the top 5 beauty retail apps on a unified platform, showcasing downloads and weekly active users.

MECCA - Beauty Shopping experienced fluctuating downloads throughout the quarter, starting at roughly 9K and peaking at nearly 14K by the end of December. Weekly active users showed an upward trend, increasing from approximately 68K to 81K.

Sephora - Beauty Shopping downloads started at about 10K and saw a dip to around 7K before climbing back up to over 11K. The app's weekly active users remained fairly stable, with a slight increase from 32K to 36K.

OnSkin - AI Product Scanner showed significant growth in both revenue and user engagement. Revenue grew from a modest 1K to over 2K, while downloads saw an impressive rise from approximately 2K to 7K. Weekly active users more than doubled, starting at around 7K and ending the quarter at over 16K.

Adore Beauty | Shop Beauty Now had a mix of highs and lows in terms of downloads, peaking at nearly 5K and dropping to around 2K at different points in the quarter. Unfortunately, weekly active user data was not available for this app.

Lastly, Lush Fresh Handmade Cosmetics saw the smallest numbers in downloads, starting at just over 300 and ending the quarter with a spike to over 1K. Weekly active users followed a similar trajectory, beginning at under 500 and growing to over 1K.

For a deeper dive into these insights and more detailed analytics, Sensor Tower's platform is the go-to source for app performance data.